Table of Contents :

Editorial Note
Ndivhoniswani Aaron Tshidzumba5

The Role of Social Media Platforms in Revolutionising the Orthodox African Electoral Process and Outcomes
Joshua Ebere Chukwuere, Chijioke Francis Onyebukwa, and Ifeanyi Mbukanma7


The Role of Social Media in Youth Civic Engagement Practices in the Eastern Cape
Stenford Matenda, Gedala Mulliah Naidoo and Hemduth Rugbeer25


The Impact of Social Media Platforms on Book Marketing and Advertising: A Case of Selected South African Authors
Selaelo John Mabeba43


The Role and Effect of the Mass Media during Electioneering
Eyitayo Francis Adanlawo and Mike Megroove Reddy63


Coming out of the closet? Audience reactions to the heteronormative disruptive advertising
Mathobela Lydia S Ramasela, Shepherd Mpofu, and Samukezi Mrubula-Ngwenya73


The Government, Mass Media, Myths and Misconceptions of Sickle Cell Disease: Impact on the Sustainable Development Goal of Healthy Lives in Nigeria
Emmanuel Morka and Samuel Okere103

[abstract]